Adobe: Photoshop Express

Executive Summary

• The launch drove 632K total interactions and 474K video views

• Audience members showed high levels of excitement driving an average Instagram engagement rate of 14%, more than double the Creative Cloud benchmark (6.3%)

• A tap back rate of 11%, double the Creative Cloud benchmark (5.6%), indicates audiences were interested in the content.

• The influencer posts drove 3.4K link clicks and 395 installs.