ABOUT
About me
"Cinema is a matter of what's in the frame and what's out." - Martin Scorsese
Hi, I’m Ethan,
A strategist with integrated experience throughout my career career, working in mix of disciplines, from brand strategy, advertising, digital, experiential, and influencer marketing. I’ve set strategy for some of the world’s foremost brands, including LEGO, Rémy Martin, Adobe, Kia, Pepsi, Sazerac, PNC, and many more.
Like the icon Marty said, I’m always looking at what’s in the frame and what’s out: bringing fresh perspectives to craft original POVs; thinking laterally to create value for clients and audiences alike; translating uncertainty and making the mundane exciting; going beyond the expected to solve business problems, tap into culture and spark creative.
My love of all things pop culture and the way the Internet moves has led clients to modern marketing strategies that tap into unexpected insights, speak to the current moment, harmonize data and creativity, and achieve creative excellence.
At the office, I enjoy referencing obscure Internet minutiae, enthralling (or boring) colleagues with strategic theory, and mentoring diverse talent. Outside the office, I can be found watching old movies and Manchester United matches or building increasingly complex LEGO sets.
Contact – etrex10@gmail.com
Brooklyn, New York, NY