What Do Ad Experts Expect from Super Bowl LVI? [Little Black Book]
Super Bowl advertising has always been about headline grabbing: reach the most eyeballs with the brightest stars, the biggest swings, the noisiest splash. The current marketing land grab doesn't have a physical address: it's a blockchain, an avatar, a one-of-a-kind ape. For better or worse, expect the buzziest Super Bowl spots to combine these two phenomena: grab those eyeballs (and credit cards) and prepare them for the oncoming virtual world onslaught.
After two-plus years of virtual living (working for the privileged, connecting for all), one would expect touching grass and happy hour to be the top priority. Not so fast! Hot off the Meta rebrand and your uncle asking you what an NFT is, crypto and VR companies will make their foray into the big game, hoping to educate new audiences about their technologies and give loyalists something to rally around.
Not limited to brands endemic to the space, other brands will surely tap into today’s buzziest topic. Miller Lite has already announced it will air its Super Bowl ad on a metaverse platform and Bud Light will overtly reference it.