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What I've Done

David&Goliath

February 2016 - November 2017

On Jack in the Box, wrote briefs for new product campaigns, assessed competitive landscapes, and presented larger brand initiatives to clients and internal teams. Analyzed social conversation to enhance social creative and drive better engagement across platforms. On Kia, developed positioning for new car launches and pushed integration with new technologies and platforms. Instrumental in winning and growing the New Amsterdam Vodka business, including social efforts and brand repositioning. On Universal Studios Hollywood, lead social and digital audits through social listening tools in order to solidify the brand's digital presence.

Work

Jack in the Box: Food Truck Series

Kia: Soul Turbo Launch

New Amsterdam: Pour Your Soul Out

 
References and writing samples available upon request.